Canadian Water Summit Pulls Together Thought Leaders to Accelerate Collaboration and Information Accessibility

Canadian Water Summit Pulls Together Thought Leaders to Accelerate Collaboration and Information Accessibility

Posted on May 4, 2013

Canadian Water Summit Pulls Together Thought Leaders to Accelerate Collaboration and Information Accessibility

In a time of rising populations, shrinking capital budgets and increasing water infrastructure costs, our cities are facing unprecedented challenges in delivering clean water to citizens and industries while protecting our lakes, rivers, aquifers, and oceans.

A new wave of water technology innovation is being developed by promising water technology startups and established industry players to address these water challenges. However, proliferation of these innovations has been stalled in a risk-averse, relationship-driven industry with long adoption cycles.

At WatrHub, we believe at the heart of the issue is a decades-old information flow currently entrenched in the global water industry that is crippling information accessibility and transparency.  Other well-established industries have revolutionized their information flow in today’s digital age and enabled a level of efficiency never seen before.

Critical decisions in the Water Industry are still made based on gut instincts, esoteric knowledge, and limited data. According to a the FCM Municipal infrastructure report card in 2012, upgrading wastewater treatment plants is expected to cost at least $20 billion. Yet, an average of 35.1% of the respondents did not even have data on their own wastewater treatment plants, storage structures or pumping stations.

WatrHub’s vision is to make water information accessible and actionable to accelerate innovation in Water. We believe the way forward is to vanquish old processes and perceptions, and lay the foundation for a deep collaboration between innovative water technology companies and forward-thinking water and wastewater operators.

How Do We Get There?

Join me at the Canadian Water Summit on June 27th in Calgary as several municipal thought leaders and technology innovators will discuss the way forward through collaboration and information accessibility. In an interactive panel, we will discuss:

1) How can suppliers of new, innovative water and wastewater technologies target municipalities with the strongest needs for their innovations instead of the old “spray and pray” model

2) How can municipalities be more proactive about solving their water and wastewater-related challenges and use data to better understand best practices

3) Why information accessibility is a powerful way to improve decision-making in the Water Industry and accelerate adoption of new innovations

This is going to be a really thought provoking discussion and I hope to exchange more ideas with municipalities and technology companies at the Canadian Water Summit. Click here to learn more about the exciting agenda that the team at the Canadian Water Summit has put together for this year. See you in Calgary!

 

Ahmed Badruddin is the CEO of WatrHub Inc., an intelligence platform for the Water Industry that helps water and wastewater technology companies find timely and actionable sales leads, and connects water and wastewater operators with their peers to share best practices.

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